lure
noun/lʊə(r)/
/lʊr/
- [usually singular] the lure of something the attractive qualities of something
- Few can resist the lure of adventure.
- She can’t resist the lure of the bright lights.
Oxford Collocations Dictionaryadjective- big
- irresistible
- powerful
- …
- resist
- feel
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- a thing that is used to attract fish or animals, so that they can be caught
Word OriginMiddle English: from Old French luere, of Germanic origin; probably related to German Luder ‘bait’.
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lure