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Definition of own-brand adjective from the Oxford Advanced Learner's Dictionary

own-brand

adjective
 
/ˌəʊn ˈbrænd/
 
/ˌəʊn ˈbrænd/
(also own-label)
(both British English)
(US English store-brand)
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  1. used to describe goods that are marked with the name of the shop in which they are sold rather than with the name of the company that produced them
    • own-brand coffee
    • Supermarkets make a lot of profit on their own-brand products.
    Oxford Collocations DictionaryOwn-brand is used with these nouns:
    • product
    See full entry

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