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Definition of positioning noun from the Oxford Advanced Learner's Dictionary

positioning

noun

/pəˈzɪʃənɪŋ/

/pəˈzɪʃənɪŋ/

[uncountable]

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the act of putting somebody/something in a particular position
- the positioning of speed cameras
- political positioning
- The marketing programme reinforces our brand positioning (= the way we present our product compared with competing products).
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See positioning in the Oxford Learner's Dictionary of Academic English

Check pronunciation: positioning

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