- [uncountable] the possibility of something happening or being developed or used
- potential for something the potential for change
- potential for doing something The European marketplace offers excellent potential for increasing sales.
- potential of something the huge potential of the American market
- potential to do something The disease has the potential to cause a global health emergency.
Extra Examples- John Cadbury could see the potential for his product.
- The new business offers great potential for growth.
- They were among the first companies to exploit the potential of the internet.
- an industry that has the potential for growth
Oxford Collocations Dictionaryadjective- considerable
- enormous
- great
- …
- demonstrate
- have
- show
- …
- with potential
- potential as
- potential for
- …
- [uncountable] qualities that exist and can be developed synonym promise
- All children should be encouraged to realize their full potential.
- to reach/fulfil/achieve your potential
- an artist of great potential
- John shows great potential in the swimming pool.
- potential as somebody/something She has great potential as an artist.
- her belief in art's potential as a healing agent
- potential to do something He has the potential to become a world-class musician.
- with potential We're looking for a trainee with potential.
- The house has a lot of potential.
- Zambia has large unexploited tourism potential.
Extra ExamplesTopics Personal qualitiesb2- She believes that religion allows us to develop our human potential.
- Signing for a top club would enable him to fulfil his true potential.
- This young woman has enormous potential.
- You aren't using your computer to its full potential.
Oxford Collocations Dictionaryadjective- considerable
- enormous
- great
- …
- demonstrate
- have
- show
- …
- with potential
- potential as
- potential for
- …
- [uncountable, countable] (physics) the difference in voltage between two points in an electric field or circuit
Word Originlate Middle English: from late Latin potentialis, from potentia ‘power’, from potent- ‘being able’, from the verb posse. The noun dates from the early 19th cent.
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potential