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Definition of rebrand verb from the Oxford Advanced Learner's Dictionary

rebrand

verb
 
/ˌriːˈbrænd/
 
/ˌriːˈbrænd/
Verb Forms
present simple I / you / we / they rebrand
 
/ˌriːˈbrænd/
 
/ˌriːˈbrænd/
he / she / it rebrands
 
/ˌriːˈbrændz/
 
/ˌriːˈbrændz/
past simple rebranded
 
/ˌriːˈbrændɪd/
 
/ˌriːˈbrændɪd/
past participle rebranded
 
/ˌriːˈbrændɪd/
 
/ˌriːˈbrændɪd/
-ing form rebranding
 
/ˌriːˈbrændɪŋ/
 
/ˌriːˈbrændɪŋ/
jump to other results
  1. rebrand something/yourself to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way
    • In the 1990s the Labour Party rebranded itself as New Labour.
See rebrand in the Oxford Advanced American Dictionary
trait
noun
 
 
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