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Definition of selling point noun from the Oxford Advanced Learner's Dictionary

selling point

noun
 
/ˈselɪŋ pɔɪnt/
 
/ˈselɪŋ pɔɪnt/
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  1. a feature of something that makes people want to buy or use it
    • The price is obviously one of the main selling points.
    • Sales departments try to identify a product's USP or ‘unique selling point’.
See selling point in the Oxford Advanced American Dictionary
Check pronunciation: selling point

Nearby words

trait
noun
 
 
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