semiotics
noun/ˌsemiˈɒtɪks/
/ˌsemiˈɑːtɪks/
[uncountable]- the study of signs and symbols and of their meaning and useMore Like This Uncountable nouns ending in –icsUncountable nouns ending in –icsWord Originlate 19th cent.: from Greek sēmeiotikos ‘of signs’, from sēmeioun ‘interpret as a sign’.
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semiotics