touch point
noun/ˈtʌtʃ pɔɪnt/
/ˈtʌtʃ pɔɪnt/
(also touchpoint)
- a place or situation in which a business has contact with its customers
- We need to provide a consistent experience for customers, not only online but at every touch point.
- something that you already know that helps you understand a situation or explain something to somebody synonym point of reference
- Music has always been a cultural touch point.
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touch point