USP
noun/ˌjuː es ˈpiː/
/ˌjuː es ˈpiː/
(business)- a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for ‘unique selling proposition’ or ‘unique selling point’)
- You need to come up with a USP.
- Your USP has to tell people why they should do business with you.
- Their USP was that they guaranteed delivery in 30 minutes or less.
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USP