producing a large amount of money; making a large profit a lucrative business/contract/market Had the plan worked it would have proved highly lucrative. Thesaurussuccessful
- profitable
- commercial
- lucrative
- successful making a lot of money, especially by being popular:The play was very successful on Broadway. The company has had another successful year.
- profitable making a profit:a highly profitable business
- commercial [only before noun] making or intended to make a profit:The movie was not a commercial success (= made no profit).
- lucrative (of business or work) producing or paying a large amount of money; making a large profit:They do a lot of business in lucrative overseas markets.
- a successful/profitable/lucrative business
- a successful/profitable/lucrative year
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adverbSee lucrative in the Oxford Advanced Learner's Dictionary
Check pronunciation: lucrative