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Definition of rebrand verb from the Oxford Advanced American Dictionary

 

rebrand

 verb
verb
NAmE//ˌriˈbrænd//
 
rebrand something/yourselfVerb Forms present simple I / you / we / they rebrand
 
he / she / it rebrands
 
past simple rebranded
 
-ing form rebranding
 
 
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to change the image of a company or an organization, or one of its products or services, for example by changing its name or by advertising it in a different way In the 1990s the company rebranded itself as a leader of the green movement.
rebranding
 
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noun [singular, uncountable] a rebranding exercise a $10 million rebrandingSee rebrand in the Oxford Advanced Learner's Dictionary
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