back to basics
/ˌbæk tə ˈbeɪsɪks/
/ˌbæk tə ˈbeɪsɪks/
- a phrase used by politicians and others who are concerned about standards in education, government, public life, etc. to suggest that modern developments have made people forget what is important
- Companies need to get back to basics: be honest, be frugal, be prepared.
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back to basics