blind test
noun/ˌblaɪnd ˈtest/
/ˌblaɪnd ˈtest/
- a way of deciding which product out of a number of competing products is the best or most popular, or how a new product compares with others. People are asked to try the different products and to say which ones they prefer, but they are not told the names of the products.
- In blind tests, consumers chose our cola over more established brands.
Check pronunciation:
blind test