brand loyalty
noun/ˌbrænd ˈlɔɪəlti/
/ˌbrænd ˈlɔɪəlti/
[uncountable]- the habit of some consumers of continuing to buy a product or service made or offered by particular company, rather than one from a different company
- To build brand loyalty, it is essential to understand your customers well.
- Digital engagement can help to increase brand loyalty.
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brand loyalty