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Definition of churn rate noun from the Oxford Advanced Learner's Dictionary

churn rate

noun
 
/ˈtʃɜːn reɪt/
 
/ˈtʃɜːrn reɪt/
(also churn)
(business)
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  1. the number of people who stop using a product and change to another or who leave the company they work for and go to another
    • Analysts look at the churn rate on a quarterly basis.
    • The phone company’s churn rate is down.
See churn rate in the Oxford Advanced American Dictionary

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