crunch
adjective/krʌntʃ/
/krʌntʃ/
[only before noun] (informal)- a crunch meeting, sports game, etc. is very important and may be the last chance to succeed
- Sunday’s crunch game with Leeds
- The Agriculture Secretary goes into a crunch meeting with senior ministers in Brussels tomorrow.
Word Originearly 19th cent. (as a verb): variant of 17th-cent. cranch (probably imitative), by association with crush and munch.Want to learn more?
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crunch