direct-to-consumer
adjective/dəˌrekt tə kənˈsjuːmə(r)/, /daɪˌrekt tə kənˈsjuːmə(r)/
/dəˌrekt tə kənˈsuːmər/, /daɪˌrekt tə kənˈsuːmər/
[usually before noun] (abbreviation D2C)
- used to describe a business method in which a company makes a product, sells it directly to customers over the internet and delivers it to them, rather than selling through shops or using other companies to distribute the product
- This is one of the direct-to-consumer brands that created brand awareness through podcast advertising.
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direct-to-consumer