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Definition of gimmicky adjective from the Oxford Advanced Learner's Dictionary

gimmicky

adjective
 
/ˈɡɪmɪki/
 
/ˈɡɪmɪki/
(often disapproving)
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  1. using an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something
    • a gimmicky idea
    Topics Businessc2
previously
adverb
 
 
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