ident
noun/ˈaɪdent/
/ˈaɪdent/
- (British English) a piece of music or a short film that is broadcast between programmes so that people can recognize a radio station or television channel
- The idents act as a branding device.
- The new idents have a ‘circle’ theme.
- They are still working on the station ident.
Definitions on the go
Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.
- (informal) an act of showing, proving or recognizing who or what somebody/something is synonym identification (1)
- ident on something ‘We have a positive ident on the plane,’ Commander Garcia said.
Check pronunciation:
ident