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Definition of knocking copy noun from the Oxford Advanced Learner's Dictionary

knocking copy

noun
 
/ˈnɒkɪŋ kɒpi/
 
/ˈnɑːkɪŋ kɑːpi/
[uncountable] (British English, informal)
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  1. advertising in which an opponent’s product is criticized
    • Knocking copy is simply lazy journalism.
previously
adverb
 
 
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