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Definition of Levi’s™ noun from the Oxford Advanced Learner's Dictionary

Levi’s™

noun
 
/ˈliːvaɪz/
 
/ˈliːvaɪz/
[plural]
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  1. a US make of jeans
    CultureLevi's are produced by Levi Strauss Associates, Inc. They were first made during the gold rush by Levi Strauss (1829-1902), who was born in Germany. He had started a company making tents in 1853 and then began to produce tough work clothes in 1873. Levi's became fashionable in the 1960s and are now sold all over the world.
    Word Origin1920s: named after Levi Strauss, original US manufacturer in the 1870s.
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