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Definition of marketing mix noun from the Oxford Advanced Learner's Dictionary

marketing mix

noun
 
/ˈmɑːkɪtɪŋ mɪks/
 
/ˈmɑːrkɪtɪŋ mɪks/
[usually singular] (business)
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  1. the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can change to persuade people to buy the product
See marketing mix in the Oxford Advanced American Dictionary
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