merchandising
noun/ˈmɜːtʃəndaɪzɪŋ/
/ˈmɜːrtʃəndaɪzɪŋ/
[uncountable]- the activity of selling goods, or of trying to sell them, by advertising or displaying them
- products connected with a popular film, person or event; the process of selling these goods
- millions of pounds’ worth of Batman merchandising
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merchandising