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Definition of pay-per-click noun from the Oxford Advanced Learner's Dictionary

pay-per-click

noun
 
/ˌpeɪ pə ˈklɪk/
 
/ˌpeɪ pər ˈklɪk/
[uncountable]
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  1. a business model in which a company that has placed an advertisement on a website pays an amount of money to the owner of the website each time a person clicks on the advertisement
    • The next build will include work to add pay-per-click and search engine optimization.
    Topics Phones, email and the internetc2
trait
noun
 
 
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