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Definition of PEST analysis noun from the Oxford Advanced Learner's Dictionary

PEST analysis

noun

/ˈpest ənæləsɪs/

/ˈpest ənæləsɪs/

[countable, uncountable]

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an examination of a situation to see how it is affecting a company and its products. PEST is formed from the initial letters of ‘political’, ‘economic’, ‘social’ and ‘technological’.

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verb

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