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Definition of product placement noun from the Oxford Advanced Learner's Dictionary

product placement

noun

/ˌprɒdʌkt ˈpleɪsmənt/

/ˌprɑːdʌkt ˈpleɪsmənt/

[uncountable, countable]

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the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising
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- advertise
- cold-calling
- leaflet
- mailing
- mailshot
- marketing
- poster
- product placement
- prospectus
- publicize
Topics Businessc2

See product placement in the Oxford Advanced American Dictionary

Check pronunciation: product placement

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noun

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B2

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