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Definition of pulling power noun from the Oxford Advanced Learner's Dictionary

pulling power

noun
 
/ˈpʊlɪŋ paʊə(r)/
 
/ˈpʊlɪŋ paʊər/
(British English)
(North American English drawing power)
[uncountable]
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  1. the ability of somebody/something to attract customers, supporters, an audience, etc.

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