rebranding
noun/ˌriːˈbrændɪŋ/
/ˌriːˈbrændɪŋ/
[singular, uncountable]- the act or process of changing the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way
- a rebranding exercise
- a £5 million rebranding
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rebranding