recommended retail price
noun/ˌrekəmendɪd ˌriːteɪl ˈpraɪs/
/ˌrekəmendɪd ˌriːteɪl ˈpraɪs/
(abbreviation RRP)
- (in Britain) a price that a company recommends for one of its products. Shops may then sell the product at this price, but are not legally required to do so.
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recommended retail price