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Definition of SWOT analysis noun from the Oxford Advanced Learner's Dictionary

SWOT analysis

noun
 
/ˈswɒt ənæləsɪs/
 
/ˈswɑːt ənæləsɪs/
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  1. a study done by an organization in order to find its strengths and weaknesses, and what problems or opportunities it should deal with. SWOT is formed from the initial letters of ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’.
    Word Origin1990s: SWOT, acronym from strengths, weaknesses, opportunities, threats.
See SWOT analysis in the Oxford Advanced American Dictionary
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