SWOT analysis
noun/ˈswɒt ənæləsɪs/
/ˈswɑːt ənæləsɪs/
- a study done by an organization in order to find its strengths and weaknesses, and what problems or opportunities it should deal with. SWOT is formed from the initial letters of ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’.Word Origin1990s: SWOT, acronym from strengths, weaknesses, opportunities, threats.
Definitions on the go
Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.
Check pronunciation:
SWOT analysis