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Definition of advertorial noun from the Oxford Advanced Learner's Dictionary

advertorial

noun
 
/ˌædvəˈtɔːriəl/
 
/ˌædvərˈtɔːriəl/
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  1. an advertisement that is designed to look like an article in the newspaper or magazine in which it appearsTopics Businessc2, TV, radio and newsc2
    Word Origin1960s (originally US): blend of advertisement and editorial.
See advertorial in the Oxford Advanced American Dictionary
trait
noun
 
 
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