the Advertising Standards Authority
/ði ˌædvətaɪzɪŋ ˈstændədz ɔːθɒrəti/
/ði ˌædvərtaɪzɪŋ ˈstændərdz əθɔːrəti/
(abbreviation ASA)
- an independent organization, founded in 1962, which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the Authority may then tell the company to change or remove it.
Check pronunciation:
the Advertising Standards Authority