the Advertising Standards Authority
/ði ˌædvətaɪzɪŋ ˈstændədz ɔːθɒrəti/
/ði ˌædvərtaɪzɪŋ ˈstændərdz əθɔːrəti/
(abbreviation ASA)
- an independent organization, founded in 1962, which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the Authority may then tell the company to change or remove it.
Definitions on the go
Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.
Check pronunciation:
the Advertising Standards Authority