brand identity
noun/ˈbrænd aɪdentəti/
/ˈbrænd aɪdentəti/
(business)- the characteristics that customers associate with a particular company or product, which make it different from other companies or products
- It takes time for a company to establish a strong brand identity.
Word Origin1920s; earliest use found in The Los Angeles Times.Want to learn more?
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brand identity