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Definition of branding noun from the Oxford Advanced Learner's Dictionary

branding

noun
 
/ˈbrændɪŋ/
 
/ˈbrændɪŋ/
 [uncountable]
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  1. the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them
    • He sees contemporary branding as ‘service with personality’.
    • This marketing campaign is the most remarkable branding exercise of all time.
    see also co-brandingTopics Businessb2
    Oxford Collocations DictionaryBranding is used before these nouns:
    • campaign
    See full entry
See branding in the Oxford Advanced American DictionarySee branding in the Oxford Learner's Dictionary of Academic English
Check pronunciation: branding

Nearby words

trait
noun
 
 
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