brand
verb/brænd/
/brænd/
[often passive]Verb Forms
| present simple I / you / we / they brand | /brænd/ /brænd/ |
| he / she / it brands | /brændz/ /brændz/ |
| past simple branded | /ˈbrændɪd/ /ˈbrændɪd/ |
| past participle branded | /ˈbrændɪd/ /ˈbrændɪd/ |
| -ing form branding | /ˈbrændɪŋ/ /ˈbrændɪŋ/ |
- to apply a brand name, image or identity to something
- brand something The website was not doing a very good job of branding the company.
- brand something with something Stadiums are branded with corporate logos.
- brand something (as) something Their products are branded as organic.
- brand itself (as) something The city is trying to brand itself a world-class capital.
- brand somebody/something (as) something to describe somebody/something as being something bad or unpleasant, especially unfairly
- They were branded as liars and cheats.
- The newspapers branded her a hypocrite.
- Her parents had long since branded her a failure.
- brand something (with something) to mark an animal with a brand to show who owns it
Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).
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brand