customer base
noun/ˈkʌstəmə beɪs/
/ˈkʌstəmər beɪs/
[usually singular] (business)- all the people who buy or use a particular product or service
- We need to appeal to a wider customer base.
- Her company has built up a customer base of 90 000.
- The company is trying to expand its customer base.
- They are hoping that TV advertising will increase their customer base.
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customer base