customer engagement
noun/ˌkʌstəmər ɪnˈɡeɪdʒmənt/
/ˌkʌstəmər ɪnˈɡeɪdʒmənt/
[uncountable]- the process of encouraging people to be interested in a company and its products or services
- Loyalty programmes have become one of the most popular ways to improve customer engagement.
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customer engagement