downmarket
adverb/ˌdaʊnˈmɑːkɪt/
/ˌdaʊnˈmɑːrkɪt/
(British English) (North American English downscale)
(disapproving)- in a way that involves buying or selling goods or services that are cheap and of poor quality
- To get more viewers the TV station was forced to go downmarket.
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downmarket