downmarket
adjective/ˌdaʊnˈmɑːkɪt/
/ˌdaʊnˈmɑːrkɪt/
(British English) (North American English downscale)
(disapproving)- cheap and of poor quality
- The company wants to break away from its downmarket image.
- a town that has everything from luxury hotels to downmarket motels
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downmarket