market
verb/ˈmɑːkɪt/
/ˈmɑːrkɪt/
Verb Forms
| present simple I / you / we / they market | /ˈmɑːkɪt/ /ˈmɑːrkɪt/ |
| he / she / it markets | /ˈmɑːkɪts/ /ˈmɑːrkɪts/ |
| past simple marketed | /ˈmɑːkɪtɪd/ /ˈmɑːrkɪtɪd/ |
| past participle marketed | /ˈmɑːkɪtɪd/ /ˈmɑːrkɪtɪd/ |
| -ing form marketing | /ˈmɑːkɪtɪŋ/ /ˈmɑːrkɪtɪŋ/ |
- to advertise a product in a particular way in order to make people want it synonym promote
- market something The company utilizes every media tool available to market its products.
- The drug had been successfully marketed in Germany.
- market something as something The movie was marketed as a romantic comedy.
- market something to somebody School meals need to be marketed to children in the same way as other food.
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).Extra ExamplesTopics Businessb1- They manufacture and market sports and fitness products.
- Librarians seek new ways to market their services.
- The chemical is marketed under the name Calicide.
- Banks were accused of aggressively marketing credit cards and auto loans.
- The printer is being selectively marketed in a handful of countries.
- The ‘holiday village’ idea is being heavily marketed in the United Kingdom.
- The brand is marketed by Forest Farms, one of the regional dairy cooperatives.
- It will be marketed as a tonic for older people.
- Nintendo is trying to market its games to parents.
- The company is not actively marketing its products to schools.
Oxford Collocations Dictionaryadverb- commercially
- heavily
- effectively
- …
- as
- through
- to
- …
- to offer a product for sale synonym sell
- Many farmers have taken steps to directly market their meat to consumers.
- All her products are marketed online on her website.
- They are currently marketing a three-bedroom house requiring modernization.
Word OriginMiddle English, via Anglo-Norman French from Latin mercatus, from mercari ‘buy’, from merx, merc- ‘merchandise’.
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