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Definition of marketing noun from the Oxford Advanced Learner's Dictionary

marketing

noun
 
/ˈmɑːkɪtɪŋ/
 
/ˈmɑːrkɪtɪŋ/
[uncountable]
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  1. the activity of presenting, advertising and selling a company’s products or services in the best possible way
    • a marketing campaign/strategy
    • a marketing manager/director/department
    • digital/internet/online marketing
    • They hope to create a buzz through viral marketing.
    • She works in sales and marketing.
    • marketing of something The marketing of produce by village women has brought economic benefits.
    • This law regulates the sale and marketing of food on a statewide basis.
    • Clients hired us to handle their online marketing.
    • Persuasion is one of the most valuable skills in marketing.
    • A printed newsletter is still an excellent marketing tool.
    • We have a different marketing plan for each of our channels.
    • The latest campaign is a joint marketing effort by dairy processors.
    • a clever marketing ploy
    see also affiliate marketing , content marketing, direct marketing, viral marketing
    Collocations BusinessBusinessRunning a business
    • buy/​acquire/​own/​sell a company/​firm/​franchise
    • set up/​establish/​start/​start up/​launch a business/​company
    • run/​operate a business/​company/​franchise
    • head/​run a firm/​department/​team
    • make/​secure/​win/​block a deal
    • expand/​grow/​build the business
    • boost/​increase investment/​spending/​sales/​turnover/​earnings/​exports/​trade
    • increase/​expand production/​output/​sales
    • boost/​maximize production/​productivity/​efficiency/​income/​revenue/​profit/​profitability
    • achieve/​maintain/​sustain growth/​profitability
    • cut/​reduce/​bring down/​lower/​slash costs/​prices
    • announce/​impose/​make cuts/​cutbacks
    Sales and marketing
    • break into/​enter/​capture/​dominate the market
    • gain/​grab/​take/​win/​boost/​lose market share
    • find/​build/​create a market for something
    • start/​launch an advertising/​a marketing campaign
    • develop/​launch/​promote a product/​website
    • create/​generate demand for your product
    • attract/​get/​retain/​help customers/​clients
    • drive/​generate/​boost/​increase demand/​sales
    • beat/​keep ahead of/​out-think/​outperform the competition
    • meet/​reach/​exceed/​miss sales targets
    Finance
    • draw up/​set/​present/​agree/​approve a budget
    • keep to/​balance/​cut/​reduce/​slash the budget
    • be/​come in below/​under/​over/​within budget
    • generate income/​revenue/​profit/​funds/​business
    • fund/​finance a campaign/​a venture/​an expansion/​spending/​a deficit
    • provide/​raise/​allocate capital/​funds
    • attract/​encourage investment/​investors
    • recover/​recoup costs/​losses/​an investment
    • get/​obtain/​offer somebody/​grant somebody credit/​a loan
    • apply for/​raise/​secure/​arrange/​provide finance
    Failure
    • lose business/​trade/​customers/​sales/​revenue
    • accumulate/​accrue/​incur/​run up debts
    • suffer/​sustain enormous/​heavy/​serious losses
    • face cuts/​a deficit/​redundancy/​bankruptcy
    • file for/ (North American English) enter/​avoid/​escape bankruptcy
    • (British English) go into administration/​liquidation
    • liquidate/​wind up a company
    • survive/​weather a recession/​downturn
    • propose/​seek/​block/​oppose a merger
    • launch/​make/​accept/​defeat a takeover bid
    Extra Examples
    • Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty.
    • A marketing campaign targeting wholesalers, retailers and consumers is in full swing.
    • Tutors are available to talk about careers in marketing, advertising or journalism.
    • We could get more sales through better marketing.
    • The company has done some aggressive marketing of the new model.
    • Online marketing has broken down barriers.
    • He works with small businesses to make online marketing profitable.
    • The marketing of this film was flawed, and cost it the audience it deserved.
    • We don't have a huge marketing budget and rely on word of mouth.
    Topics Businessb1, Jobsb1
    Oxford Collocations Dictionaryadjective
    • clever
    • effective
    • good
    verb + marketing
    • do
    • improve
    marketing + noun
    • campaign
    • exercise
    • strategy
    preposition
    • in marketing
    • through marketing
    • with marketing
    phrases
    • sales and marketing
    See full entry
See marketing in the Oxford Advanced American DictionarySee marketing in the Oxford Learner's Dictionary of Academic English
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